HEALTHY LIVING
We understand you - it's our problem, too!
Right now, hundreds of thousands of people across the country, many of them women, are hungry, craving a sweet, and making the painful choice between a healthy snack and delicious treat. Are you one of these people? Are you looking at your midday coffee, and making the choice between a so-so calorie bomb masquerading as a sugary snack (snacks at most cafes and bistros easily top 450-500 calories), or a day of coffee and flavored water - and no treats at all? When you socialize with friends, are you stressing over the 10-20 grams of fat in the half-slice of cake you shared, or the chemicals you're consuming but trying desperately keep out of your kids' mouths? Or do you end up with a "low-fat" or "reduced-fat" option that trades a small amount of fat for as many or more calories - and a chemical or "gummy" taste. Between chemicals, calories, fat and body-image, it's hard to snack without being overwhelmed with confusion - and guilt.
Our own founder, Alexandra Damsker, lost more than 50 lbs. in 2006 by revamping her diet and focusing on an all-natural, portion-controlled eating style. In the process, she lost weight, but kept her sweet tooth and love of baking. It was during this period that she began developing a healthier alternative to traditional gourmet treats, and developed Alexandra Claire's Great Cakes.™ We focus on products that work with your natural eating style - a delicious, portion-appropriate dessert without chemicals or excessive calories. A treat that never sacrifices taste.
OBESITY IS OUR NATIONAL PASTIME
and the problem is only getting bigger...
The obesity epidemic is well-documented within the U.S. - 66% of American adults are overweight or obese, and, within that group, the fastest growing percentage is the number of obese and morbidly obese. The U.S. now ranks 42nd in terms of life expectancy, and studies attribute a large portion of this low ranking to obesity - one of the highest in the world. "The U.S. has the resources that allow people to get fat and lazy," said Prof. Paul Terry of Emory University. "We have the luxury of choosing a bad lifestyle as opposed to having one imposed on us by hard times." The worst part is, as we export our culture, we export our eating habits, increasing world obesity.
LINKS
Related articles.
Part of our mission is to educate our retailers and consumers on health issues which may impact them, and help them make better choices. Our links and articles relate to weight, obesity, medical issues, trans-fats, and other health-related issues - we will update this section regularly. In addition, we encourage our consumers, retailers and vendors to submit relevant articles or family-friendly blogs to info@alexandraclaires.com, with "Links" in the header, for our review and addition.
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Center for Disease Control's view of obesity and related risk factors:
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Spread of obesity in America over last 50 years - interactive map:
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Asthma resistance to medicine due to obesity:
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Fighting Obesity: The role of behavior, biology and bad choices:
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Types of dietary fat and coronary heart disease:
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Excellent medical argument on why we need to ban trans fats:
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Experts say food labels should list all fats to help cut heart disease:
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Two sides to the proposed Philadelphia bill to list the caloric, fat and salt content of dishes at all restaurants with 10 or more locations:
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Obese have 6 times greater risk of cancer of esophagus:
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Household food expenditure analysis, related to 2001 report indicating that obesity and overweight cost US society as much as $117 billion a year, and poses as great a threat of death as poverty, smoking, or problem drinking:
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Health value of trans fat replacements questioned:
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Number of strokes in women aged 35 - 54 have TRIPLED due to obesity:
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